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Reading about a RELO-VUTION.

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Title: Reading about a RELO-VUTION.
Authors: Perea, Manuel (AUTHOR), Marcet, Ana (AUTHOR), Baciero, Ana (AUTHOR), Gómez, Pablo (AUTHOR)
Source: Psychological Research. Jun2023, Vol. 87 Issue 4, p1306-1321. 16p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 5 Charts, 6 Graphs.
Subjects: Street signs, Reading, Billboards, Advertising
Abstract: Pseudowords created by transposing two letters of words (e.g., MOHTER; CHOLOCATE) are highly confusable with their base word; this is known as the transposed-letter similarity effect. In this work, we examined whether transposed-letter effects occur when words span more than one line (e.g., CHOLO- in one line and CATE in another line; note that the transposed letters L and C are in different lines). While this type of presentation is not the canonical format for reading in alphabetic languages, it is widely used in advertising, billboards, and street signs. Transposed-letter pseudowords and their replacement-letter controls were written in the standard one-line format versus a two-line format (Experiments 1–2) or a syllable-per-line format (Experiment 3). While results showed some decrease in the transposed-letter effect in the two-line and syllabic formats, the transposed-letter effect was still substantial in the accuracy of responses. These findings demonstrate that even when the letters being transposed are relatively far apart in space, the transposed-letter effect is still robust. Thus, a major component of letter position coding occurs at an abstract level. [ABSTRACT FROM AUTHOR]
Copyright of Psychological Research is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Reading about a RELO-VUTION.
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  Data: <searchLink fieldCode="AR" term="%22Perea%2C+Manuel%22">Perea, Manuel</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Marcet%2C+Ana%22">Marcet, Ana</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baciero%2C+Ana%22">Baciero, Ana</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Gómez%2C+Pablo%22">Gómez, Pablo</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Psychological+Research%22">Psychological Research</searchLink>. Jun2023, Vol. 87 Issue 4, p1306-1321. 16p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 5 Charts, 6 Graphs.
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  Data: <searchLink fieldCode="DE" term="%22Street+signs%22">Street signs</searchLink><br /><searchLink fieldCode="DE" term="%22Reading%22">Reading</searchLink><br /><searchLink fieldCode="DE" term="%22Billboards%22">Billboards</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink>
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  Data: Pseudowords created by transposing two letters of words (e.g., MOHTER; CHOLOCATE) are highly confusable with their base word; this is known as the transposed-letter similarity effect. In this work, we examined whether transposed-letter effects occur when words span more than one line (e.g., CHOLO- in one line and CATE in another line; note that the transposed letters L and C are in different lines). While this type of presentation is not the canonical format for reading in alphabetic languages, it is widely used in advertising, billboards, and street signs. Transposed-letter pseudowords and their replacement-letter controls were written in the standard one-line format versus a two-line format (Experiments 1–2) or a syllable-per-line format (Experiment 3). While results showed some decrease in the transposed-letter effect in the two-line and syllabic formats, the transposed-letter effect was still substantial in the accuracy of responses. These findings demonstrate that even when the letters being transposed are relatively far apart in space, the transposed-letter effect is still robust. Thus, a major component of letter position coding occurs at an abstract level. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Psychological Research is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=163761959
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        Value: 10.1007/s00426-022-01720-9
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        Text: English
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      – SubjectFull: Street signs
        Type: general
      – SubjectFull: Reading
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              M: 06
              Text: Jun2023
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              Y: 2023
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