Shared social identity and social norms shape risk‐taking at mass gatherings.
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| Title: | Shared social identity and social norms shape risk‐taking at mass gatherings. |
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| Authors: | Alhajri, Waleed, Moore, Adam, Templeton, Anne |
| Source: | British Journal of Social Psychology. Oct2024, Vol. 63 Issue 4, p1922-1942. 21p. |
| Subjects: | Health literacy, Group identity, Risk-taking behavior, Health attitudes, Research funding, Multiple regression analysis, Social norms, Descriptive statistics, Multivariate analysis, Attitude (Psychology), Crowds, Infectious disease transmission, Risk perception, Data analysis software |
| Abstract: | Shared social identity and social norms are often un(der)recognized within mass gatherings health literature, yet they can increase infectious disease transmission by motivating people to engage in risk‐taking behaviours. Across three experiments (Ntotal = 1551), we investigated how shared social identities, perceived norms of resource‐sharing, and perceived riskiness of sharing interact to shape decisions that can lead to disease transmission. In Experiment 1 (N = 528), we examined how shared social identity and perceived descriptive norms affect the likelihood of crowd members sharing resources that may contribute to disease spread. We then replicated this in Experiment 2 (N = 511) using perceived injunctive norms. In Experiment 3 (N = 512), we explored how high shared social identity, perceived norms, and perceived health risks of resource‐sharing impact the likelihood of sharing that may, in turn, increase infectious disease transmission at mass gatherings. We found that high shared social identity interacts with perceived descriptive and injunctive norms, and low health risk perceptions, to increase the likelihood of accepting resources and giving resources at mass gatherings. We discuss the theoretical and practical implications for researchers, practitioners, and policymakers to build effective strategies to mitigate infectious disease transmission at mass gatherings. [ABSTRACT FROM AUTHOR] |
| Copyright of British Journal of Social Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Shared social identity and social norms are often un(der)recognized within mass gatherings health literature, yet they can increase infectious disease transmission by motivating people to engage in risk‐taking behaviours. Across three experiments (Ntotal = 1551), we investigated how shared social identities, perceived norms of resource‐sharing, and perceived riskiness of sharing interact to shape decisions that can lead to disease transmission. In Experiment 1 (N = 528), we examined how shared social identity and perceived descriptive norms affect the likelihood of crowd members sharing resources that may contribute to disease spread. We then replicated this in Experiment 2 (N = 511) using perceived injunctive norms. In Experiment 3 (N = 512), we explored how high shared social identity, perceived norms, and perceived health risks of resource‐sharing impact the likelihood of sharing that may, in turn, increase infectious disease transmission at mass gatherings. We found that high shared social identity interacts with perceived descriptive and injunctive norms, and low health risk perceptions, to increase the likelihood of accepting resources and giving resources at mass gatherings. We discuss the theoretical and practical implications for researchers, practitioners, and policymakers to build effective strategies to mitigate infectious disease transmission at mass gatherings. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01446665 |
| DOI: | 10.1111/bjso.12767 |
