Pay Your Taxes! Stay Behind the Yellow Line!: Testing the Normative Appraisal Scale.
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| Title: | Pay Your Taxes! Stay Behind the Yellow Line!: Testing the Normative Appraisal Scale. |
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| Authors: | Beramendi, Maite Regina, Oceja, Luis, Salgado, Sergio |
| Source: | European Journal of Social Psychology. Feb2025, Vol. 55 Issue 1, p162-175. 14p. |
| Subjects: | Railroads, Structural models, Research funding, Research methodology evaluation, Social norms, Experimental design, Taxation, Transportation, Research methodology, Alcohol drinking |
| Geographic Terms: | Argentina |
| Abstract: | Our attention is constantly drawn by messages that propose to us what should (not) be done in a specific place. According to the Evaluative Model of Normative Appeals (EMNA), we perceive them through a process (normative appraisal) that is structured in three dimensions, and assesses the degree to which the proposal (a) comes from an institution that ensures compliance, (b) avoids physical or psychological damage, and (c) affords the performance of the main intended action. We review the theoretical underpinnings related to these three dimensions, create a scale to measure them (Normative Appraisal Scale, NAS), and validate it in two studies. Specifically, 2376 citizens in eight countries completed the NAS regarding the norms of paying taxes and not drinking on the street (Study 1), and 1544 subway users completed it regarding two transport norms (Study 2). The analyses supported the three‐dimensional structure of the NAS. Furthermore, the NAS increased the prediction when included along with other predictors: sociological variables; social axioms and values (Study 1); and descriptive norm, injunctive norm, personal control, and formal sanction (Study 2). We suggest that the NAS is useful to assess the actual perception of specific normative appeals and anticipate their effectiveness in influencing peoples' decisions. [ABSTRACT FROM AUTHOR] |
| Copyright of European Journal of Social Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Our attention is constantly drawn by messages that propose to us what should (not) be done in a specific place. According to the Evaluative Model of Normative Appeals (EMNA), we perceive them through a process (normative appraisal) that is structured in three dimensions, and assesses the degree to which the proposal (a) comes from an institution that ensures compliance, (b) avoids physical or psychological damage, and (c) affords the performance of the main intended action. We review the theoretical underpinnings related to these three dimensions, create a scale to measure them (Normative Appraisal Scale, NAS), and validate it in two studies. Specifically, 2376 citizens in eight countries completed the NAS regarding the norms of paying taxes and not drinking on the street (Study 1), and 1544 subway users completed it regarding two transport norms (Study 2). The analyses supported the three‐dimensional structure of the NAS. Furthermore, the NAS increased the prediction when included along with other predictors: sociological variables; social axioms and values (Study 1); and descriptive norm, injunctive norm, personal control, and formal sanction (Study 2). We suggest that the NAS is useful to assess the actual perception of specific normative appeals and anticipate their effectiveness in influencing peoples' decisions. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 00462772 |
| DOI: | 10.1002/ejsp.3128 |
