The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures.
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| Title: | The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures. |
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| Authors: | Pang, Hui-shan, Ge, Ying, Fang, Hao, Wenger, Jay L., Zeng, Run-xi |
| Source: | Behaviour & Information Technology. Jul2025, Vol. 44 Issue 11, p2800-2811. 12p. |
| Subjects: | Social media, Recognition (Psychology), Compulsive behavior, Research funding, T-test (Statistics), Questionnaires, Universities & colleges, Internet, Decision making, Descriptive statistics, Implicit bias, Psychology of college students, Student attitudes, Comparative studies, Data analysis software, Psychosocial factors, Celebrities |
| Geographic Terms: | China |
| Abstract: | This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. non-celebrity microblogs) mixed factorial design. Results indicate a significant preference for celebrity microblog pages, evidenced by more positive implicit attitudes and higher recognition scores compared to those for non-celebrity pages. Furthermore, frequent users demonstrated enhanced recognition, which suggests a significant celebrity effect. The study revealed the underlying automatic preference of college students for celebrities in their microblogs. [ABSTRACT FROM AUTHOR] |
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| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. non-celebrity microblogs) mixed factorial design. Results indicate a significant preference for celebrity microblog pages, evidenced by more positive implicit attitudes and higher recognition scores compared to those for non-celebrity pages. Furthermore, frequent users demonstrated enhanced recognition, which suggests a significant celebrity effect. The study revealed the underlying automatic preference of college students for celebrities in their microblogs. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 0144929X |
| DOI: | 10.1080/0144929X.2024.2413450 |
