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The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures.

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Title: The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures.
Authors: Pang, Hui-shan, Ge, Ying, Fang, Hao, Wenger, Jay L., Zeng, Run-xi
Source: Behaviour & Information Technology. Jul2025, Vol. 44 Issue 11, p2800-2811. 12p.
Subjects: Social media, Recognition (Psychology), Compulsive behavior, Research funding, T-test (Statistics), Questionnaires, Universities & colleges, Internet, Decision making, Descriptive statistics, Implicit bias, Psychology of college students, Student attitudes, Comparative studies, Data analysis software, Psychosocial factors, Celebrities
Geographic Terms: China
Abstract: This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. non-celebrity microblogs) mixed factorial design. Results indicate a significant preference for celebrity microblog pages, evidenced by more positive implicit attitudes and higher recognition scores compared to those for non-celebrity pages. Furthermore, frequent users demonstrated enhanced recognition, which suggests a significant celebrity effect. The study revealed the underlying automatic preference of college students for celebrities in their microblogs. [ABSTRACT FROM AUTHOR]
Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures.
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  Data: <searchLink fieldCode="AR" term="%22Pang%2C+Hui-shan%22">Pang, Hui-shan</searchLink><br /><searchLink fieldCode="AR" term="%22Ge%2C+Ying%22">Ge, Ying</searchLink><br /><searchLink fieldCode="AR" term="%22Fang%2C+Hao%22">Fang, Hao</searchLink><br /><searchLink fieldCode="AR" term="%22Wenger%2C+Jay+L%2E%22">Wenger, Jay L.</searchLink><br /><searchLink fieldCode="AR" term="%22Zeng%2C+Run-xi%22">Zeng, Run-xi</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Recognition+%28Psychology%29%22">Recognition (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Compulsive+behavior%22">Compulsive behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22T-test+%28Statistics%29%22">T-test (Statistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Universities+%26+colleges%22">Universities & colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Internet%22">Internet</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+making%22">Decision making</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Implicit+bias%22">Implicit bias</searchLink><br /><searchLink fieldCode="DE" term="%22Psychology+of+college+students%22">Psychology of college students</searchLink><br /><searchLink fieldCode="DE" term="%22Student+attitudes%22">Student attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Comparative+studies%22">Comparative studies</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Psychosocial+factors%22">Psychosocial factors</searchLink><br /><searchLink fieldCode="DE" term="%22Celebrities%22">Celebrities</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink>
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  Label: Abstract
  Group: Ab
  Data: This study examines the influence of celebrities on microblog browsing behaviours among Chinese college students, specifically analyzing implicit attitudes and recognition processes for both celebrity and non-celebrity microblog pages. Data were collected from 89 Chinese university students using the Implicit Association Test (IAT) and a recognition scoring test. employing a 2 (frequent users vs. non-frequent users) × 2 (celebrity microblogs vs. non-celebrity microblogs) mixed factorial design. Results indicate a significant preference for celebrity microblog pages, evidenced by more positive implicit attitudes and higher recognition scores compared to those for non-celebrity pages. Furthermore, frequent users demonstrated enhanced recognition, which suggests a significant celebrity effect. The study revealed the underlying automatic preference of college students for celebrities in their microblogs. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=186450488
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0144929X.2024.2413450
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 2800
    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Recognition (Psychology)
        Type: general
      – SubjectFull: Compulsive behavior
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: T-test (Statistics)
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Universities & colleges
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Decision making
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Implicit bias
        Type: general
      – SubjectFull: Psychology of college students
        Type: general
      – SubjectFull: Student attitudes
        Type: general
      – SubjectFull: Comparative studies
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: Psychosocial factors
        Type: general
      – SubjectFull: Celebrities
        Type: general
      – SubjectFull: China
        Type: general
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      – TitleFull: The celebrity effect in microblog browsing among Chinese college students: based on implicit and recognition procedures.
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            NameFull: Pang, Hui-shan
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            NameFull: Ge, Ying
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            NameFull: Fang, Hao
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            NameFull: Wenger, Jay L.
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          Dates:
            – D: 01
              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
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              Value: 44
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