Football Fan Satisfaction Based on Ticket Price. A Dynamic Hedonic Pricing Model Approach.
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| Title: | Football Fan Satisfaction Based on Ticket Price. A Dynamic Hedonic Pricing Model Approach. |
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| Authors: | Megía‐Cayuela, Daniel (AUTHOR) |
| Source: | Social Science Quarterly (Wiley-Blackwell). Sep2025, Vol. 106 Issue 5, p1-13. 13p. |
| Subjects: | Soccer tournaments, Soccer teams, Microeconomics, Time-based pricing, Ticket sales |
| Abstract: | Objectives: This study analyzes the different components and attributes that make up a football ticket based on the tastes and preferences of fans. The aim is to categorize preferences by type of attribute and assign the corresponding weight to each variable. The theoretical framework will focus on the Spanish First Division, La Liga Santander, during the 2016–2019 seasons. Methods: The methodology used is based on calculating the level of fan satisfaction, with ticket price being the variable most sensitive to the consumer, applying a hedonic pricing model derived from the maximization of a Cobb–Douglas function, such as consumer theory. Results: The results obtained will indicate the level of satisfaction and the behavior of these fan bases. This article lies in the use of an empirical tool for the professionalization of football clubs, allowing them to gain insights into their fans' preferences with the goal of making optimal decisions regarding ticket pricing. [ABSTRACT FROM AUTHOR] |
| Copyright of Social Science Quarterly (Wiley-Blackwell) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Objectives: This study analyzes the different components and attributes that make up a football ticket based on the tastes and preferences of fans. The aim is to categorize preferences by type of attribute and assign the corresponding weight to each variable. The theoretical framework will focus on the Spanish First Division, La Liga Santander, during the 2016–2019 seasons. Methods: The methodology used is based on calculating the level of fan satisfaction, with ticket price being the variable most sensitive to the consumer, applying a hedonic pricing model derived from the maximization of a Cobb–Douglas function, such as consumer theory. Results: The results obtained will indicate the level of satisfaction and the behavior of these fan bases. This article lies in the use of an empirical tool for the professionalization of football clubs, allowing them to gain insights into their fans' preferences with the goal of making optimal decisions regarding ticket pricing. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 00384941 |
| DOI: | 10.1111/ssqu.70071 |
