Evaluating the Impact of Interaction Technology on Audience Experience Across Event Contexts: An Empirical Study.
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| Title: | Evaluating the Impact of Interaction Technology on Audience Experience Across Event Contexts: An Empirical Study. |
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| Authors: | Gomes, Genildo (AUTHOR), Conte, Tayana (AUTHOR), Gadelha, Bruno (AUTHOR) |
| Source: | International Journal of Human-Computer Interaction. Nov2025, Vol. 41 Issue 22, p14210-14227. 18p. |
| Subjects: | Emotions, User experience, Cooperativeness, Interactive multimedia, Empirical research, Participation |
| Abstract: | Technology is reshaping how audiences engage with events, influencing emotions, arousal, and reactions. While many studies explore audience experience, they often focus on isolated concepts within specific event contexts. Our research examines how interaction technology impacts different event scenarios using a taxonomy that connects key experience concepts. We conducted an empirical study where undergraduate students analyzed recorded events featuring technological interactions. Their qualitative reports provided practical insights, refining the taxonomy. Our findings show that the taxonomy effectively characterizes interaction technology across various event settings. This study deepens our understanding of audience experience by highlighting how technology influences emotions, immersion, collaboration, and collective engagement. These insights help researchers and event managers better understand the role of technology in shaping audience participation across different contexts. [ABSTRACT FROM AUTHOR] |
| Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Technology is reshaping how audiences engage with events, influencing emotions, arousal, and reactions. While many studies explore audience experience, they often focus on isolated concepts within specific event contexts. Our research examines how interaction technology impacts different event scenarios using a taxonomy that connects key experience concepts. We conducted an empirical study where undergraduate students analyzed recorded events featuring technological interactions. Their qualitative reports provided practical insights, refining the taxonomy. Our findings show that the taxonomy effectively characterizes interaction technology across various event settings. This study deepens our understanding of audience experience by highlighting how technology influences emotions, immersion, collaboration, and collective engagement. These insights help researchers and event managers better understand the role of technology in shaping audience participation across different contexts. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 10447318 |
| DOI: | 10.1080/10447318.2025.2482738 |
