The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.
Saved in:
| Title: | The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns. |
|---|---|
| Authors: | Oyibo, Kiemute (AUTHOR) |
| Source: | Behaviour & Information Technology. May2026, Vol. 45 Issue 8, p1451-1470. 20p. |
| Subjects: | World Wide Web, Electronic commerce, Academic medical centers, Data analysis, Compulsive behavior, Research funding, Consumer attitudes, Pilot projects, Questionnaires, Kruskal-Wallis Test, Internet, Decision making, Acquisition of property, Descriptive statistics, Chi-squared test, Cognitive dissonance, Experimental design, Surveys, Motivation (Psychology), Deception, Analysis of variance, Statistics, Trust, Online information services, Comparative studies, Data analysis software, User-centered system design, User interfaces, Nonparametric statistics, Customer satisfaction |
| Geographic Terms: | Canada |
| Abstract: | In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns as manipulative. However, this negative perception did not adversely impact the perceived trustworthiness and credibility of the website. While in the confirmshaming condition, 68% of those without knowledge of dark patterns selected the expensive plan promoted by the service over the cheap (standard) plan, the reverse is the case among those with knowledge, 35% of whom selected the expensive (premium) plan. This finding indicates that as users become knowledgeable about dark patterns, they are more likely to reject the service-promoted choice, as 40% of knowledgeable users in the trick-question condition edited their initial choice, compared with 10% and 6% in the confirmshaming and control conditions, respectively. Moreover, low-frequency and low-services users in the trick-question condition were most likely to fall for the expensive plan. However, high-frequency and high-services users in the confirmshaming condition were most likely to fall for the expensive plan. The findings highlight the need to raise awareness about dark patterns to prevent unsuspecting users from making financial decisions against their best interest. [ABSTRACT FROM AUTHOR] |
| Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns as manipulative. However, this negative perception did not adversely impact the perceived trustworthiness and credibility of the website. While in the confirmshaming condition, 68% of those without knowledge of dark patterns selected the expensive plan promoted by the service over the cheap (standard) plan, the reverse is the case among those with knowledge, 35% of whom selected the expensive (premium) plan. This finding indicates that as users become knowledgeable about dark patterns, they are more likely to reject the service-promoted choice, as 40% of knowledgeable users in the trick-question condition edited their initial choice, compared with 10% and 6% in the confirmshaming and control conditions, respectively. Moreover, low-frequency and low-services users in the trick-question condition were most likely to fall for the expensive plan. However, high-frequency and high-services users in the confirmshaming condition were most likely to fall for the expensive plan. The findings highlight the need to raise awareness about dark patterns to prevent unsuspecting users from making financial decisions against their best interest. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 0144929X |
| DOI: | 10.1080/0144929X.2024.2447475 |
