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The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.

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Title: The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.
Authors: Oyibo, Kiemute (AUTHOR)
Source: Behaviour & Information Technology. May2026, Vol. 45 Issue 8, p1451-1470. 20p.
Subjects: World Wide Web, Electronic commerce, Academic medical centers, Data analysis, Compulsive behavior, Research funding, Consumer attitudes, Pilot projects, Questionnaires, Kruskal-Wallis Test, Internet, Decision making, Acquisition of property, Descriptive statistics, Chi-squared test, Cognitive dissonance, Experimental design, Surveys, Motivation (Psychology), Deception, Analysis of variance, Statistics, Trust, Online information services, Comparative studies, Data analysis software, User-centered system design, User interfaces, Nonparametric statistics, Customer satisfaction
Geographic Terms: Canada
Abstract: In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns as manipulative. However, this negative perception did not adversely impact the perceived trustworthiness and credibility of the website. While in the confirmshaming condition, 68% of those without knowledge of dark patterns selected the expensive plan promoted by the service over the cheap (standard) plan, the reverse is the case among those with knowledge, 35% of whom selected the expensive (premium) plan. This finding indicates that as users become knowledgeable about dark patterns, they are more likely to reject the service-promoted choice, as 40% of knowledgeable users in the trick-question condition edited their initial choice, compared with 10% and 6% in the confirmshaming and control conditions, respectively. Moreover, low-frequency and low-services users in the trick-question condition were most likely to fall for the expensive plan. However, high-frequency and high-services users in the confirmshaming condition were most likely to fall for the expensive plan. The findings highlight the need to raise awareness about dark patterns to prevent unsuspecting users from making financial decisions against their best interest. [ABSTRACT FROM AUTHOR]
Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.
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  Label: Abstract
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  Data: In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns as manipulative. However, this negative perception did not adversely impact the perceived trustworthiness and credibility of the website. While in the confirmshaming condition, 68% of those without knowledge of dark patterns selected the expensive plan promoted by the service over the cheap (standard) plan, the reverse is the case among those with knowledge, 35% of whom selected the expensive (premium) plan. This finding indicates that as users become knowledgeable about dark patterns, they are more likely to reject the service-promoted choice, as 40% of knowledgeable users in the trick-question condition edited their initial choice, compared with 10% and 6% in the confirmshaming and control conditions, respectively. Moreover, low-frequency and low-services users in the trick-question condition were most likely to fall for the expensive plan. However, high-frequency and high-services users in the confirmshaming condition were most likely to fall for the expensive plan. The findings highlight the need to raise awareness about dark patterns to prevent unsuspecting users from making financial decisions against their best interest. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=193710025
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0144929X.2024.2447475
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 1451
    Subjects:
      – SubjectFull: World Wide Web
        Type: general
      – SubjectFull: Electronic commerce
        Type: general
      – SubjectFull: Academic medical centers
        Type: general
      – SubjectFull: Data analysis
        Type: general
      – SubjectFull: Compulsive behavior
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: Consumer attitudes
        Type: general
      – SubjectFull: Pilot projects
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Kruskal-Wallis Test
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Decision making
        Type: general
      – SubjectFull: Acquisition of property
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Chi-squared test
        Type: general
      – SubjectFull: Cognitive dissonance
        Type: general
      – SubjectFull: Experimental design
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Motivation (Psychology)
        Type: general
      – SubjectFull: Deception
        Type: general
      – SubjectFull: Analysis of variance
        Type: general
      – SubjectFull: Statistics
        Type: general
      – SubjectFull: Trust
        Type: general
      – SubjectFull: Online information services
        Type: general
      – SubjectFull: Comparative studies
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: User-centered system design
        Type: general
      – SubjectFull: User interfaces
        Type: general
      – SubjectFull: Nonparametric statistics
        Type: general
      – SubjectFull: Customer satisfaction
        Type: general
      – SubjectFull: Canada
        Type: general
    Titles:
      – TitleFull: The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.
        Type: main
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            – D: 15
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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