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Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs.

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Title: Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs.
Authors: Muñoz, Caroline L., Wood, Natalie T., Solomon, Michael R.
Source: Journal of Consumer Behaviour. May/Jun2006, Vol. 5 Issue 3, p222-234. 13p.
Subjects: Bars (Drinking establishments), Culture, Cross-cultural studies, Consumers
Geographic Terms: Ireland
Abstract: In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the 'real' from simulacra. We employed an online cross-cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a 'true" Irish pub experience. Marketing and research implications of this study are provided. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs.
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  Data: <searchLink fieldCode="DE" term="%22Bars+%28Drinking+establishments%29%22">Bars (Drinking establishments)</searchLink><br /><searchLink fieldCode="DE" term="%22Culture%22">Culture</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-cultural+studies%22">Cross-cultural studies</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink>
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  Data: In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the 'real' from simulacra. We employed an online cross-cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a 'true" Irish pub experience. Marketing and research implications of this study are provided. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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              Text: May/Jun2006
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