Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs.
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| Title: | Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs. |
|---|---|
| Authors: | Muñoz, Caroline L., Wood, Natalie T., Solomon, Michael R. |
| Source: | Journal of Consumer Behaviour. May/Jun2006, Vol. 5 Issue 3, p222-234. 13p. |
| Subjects: | Bars (Drinking establishments), Culture, Cross-cultural studies, Consumers |
| Geographic Terms: | Ireland |
| Abstract: | In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the 'real' from simulacra. We employed an online cross-cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a 'true" Irish pub experience. Marketing and research implications of this study are provided. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 21975868 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Muñoz%2C+Caroline+L%2E%22">Muñoz, Caroline L.</searchLink><br /><searchLink fieldCode="AR" term="%22Wood%2C+Natalie+T%2E%22">Wood, Natalie T.</searchLink><br /><searchLink fieldCode="AR" term="%22Solomon%2C+Michael+R%2E%22">Solomon, Michael R.</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Behaviour%22">Journal of Consumer Behaviour</searchLink>. May/Jun2006, Vol. 5 Issue 3, p222-234. 13p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Bars+%28Drinking+establishments%29%22">Bars (Drinking establishments)</searchLink><br /><searchLink fieldCode="DE" term="%22Culture%22">Culture</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-cultural+studies%22">Cross-cultural studies</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Ireland%22">Ireland</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the 'real' from simulacra. We employed an online cross-cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a 'true" Irish pub experience. Marketing and research implications of this study are provided. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=21975868 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1002/cb.174 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 13 StartPage: 222 Subjects: – SubjectFull: Bars (Drinking establishments) Type: general – SubjectFull: Culture Type: general – SubjectFull: Cross-cultural studies Type: general – SubjectFull: Consumers Type: general – SubjectFull: Ireland Type: general Titles: – TitleFull: Real or blarney? A cross-cultural investigation of the perceived authenticity of Irish pubs. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Muñoz, Caroline L. – PersonEntity: Name: NameFull: Wood, Natalie T. – PersonEntity: Name: NameFull: Solomon, Michael R. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 05 Text: May/Jun2006 Type: published Y: 2006 Identifiers: – Type: issn-print Value: 14720817 Numbering: – Type: volume Value: 5 – Type: issue Value: 3 Titles: – TitleFull: Journal of Consumer Behaviour Type: main |
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