"Same, Same--but Different!" On Consumers' Use of Corporate PR Media in Sports.
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| Title: | "Same, Same--but Different!" On Consumers' Use of Corporate PR Media in Sports. |
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| Authors: | Burk, Verena1, Grimmer, Christoph G.1, Pawlowski, Tim1 tim.pawlowski@uni-tuebingen.de |
| Source: | Journal of Sport Management. Jul2016, Vol. 30 Issue 4, p353-368. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 08884773 |
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| DOI: | 10.1123/jsm.2015-0180 |
