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"Same, Same--but Different!" On Consumers' Use of Corporate PR Media in Sports.

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Title: "Same, Same--but Different!" On Consumers' Use of Corporate PR Media in Sports.
Authors: Burk, Verena1, Grimmer, Christoph G.1, Pawlowski, Tim1 tim.pawlowski@uni-tuebingen.de
Source: Journal of Sport Management. Jul2016, Vol. 30 Issue 4, p353-368.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1123/jsm.2015-0180
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      – Text: English
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        PageCount: 16
        StartPage: 353
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      – TitleFull: "Same, Same--but Different!" On Consumers' Use of Corporate PR Media in Sports.
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            NameFull: Burk, Verena
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            NameFull: Grimmer, Christoph G.
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              Text: Jul2016
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