Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions.

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Bibliographic Details
Title: Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions.
Authors: Roberts, Samantha1, Burton, Nicholas2 nburton@brocku.ca
Source: Journal of Global Sport Management. Jun2018, Vol. 3 Issue 2, p170-188.
Database: SPORTDiscus with Full Text
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Description
ISSN:24704067
DOI:10.1080/24704067.2018.1457969