Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions.
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| Title: | Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions. |
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| Authors: | Roberts, Samantha1, Burton, Nicholas2 nburton@brocku.ca |
| Source: | Journal of Global Sport Management. Jun2018, Vol. 3 Issue 2, p170-188. |
| Database: | SPORTDiscus with Full Text |
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