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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.

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Bibliographic Details
Title: Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.
Authors: Burton, Nicholas1 nburton@brocku.ca, Bradish, Cheri2
Source: International Journal of Sport Communication. Jun2018, Vol. 11 Issue 2, p200-218.
Database: SPORTDiscus with Full Text
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Description
ISSN:19363915
DOI:10.1123/ijsc.2017-0100