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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.

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Title: Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.
Authors: Burton, Nicholas1 nburton@brocku.ca, Bradish, Cheri2
Source: International Journal of Sport Communication. Jun2018, Vol. 11 Issue 2, p200-218.
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  Data: Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Communication%22">International Journal of Sport Communication</searchLink>. Jun2018, Vol. 11 Issue 2, p200-218.
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        Value: 10.1123/ijsc.2017-0100
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      – Text: English
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        StartPage: 200
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              Text: Jun2018
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