Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing.
Saved in:
| Title: | Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing. |
|---|---|
| Authors: | Burton, Nicholas1 nburton@brocku.ca, Bradish, Cheri2 |
| Source: | International Journal of Sport Communication. Jun2018, Vol. 11 Issue 2, p200-218. |
| Database: | SPORTDiscus with Full Text |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
