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New Brands: Contextual Differences and Development of Brand Associations Over Time.

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Bibliographic Details
Title:	New Brands: Contextual Differences and Development of Brand Associations Over Time.
Authors:	Daniels, Jason¹ (AUTHOR), Kunkel, Thilo¹ (AUTHOR), Karg, Adam² (AUTHOR)
Source:	Journal of Sport Management. Mar2019, Vol. 33 Issue 2, p133-147.
Database:	SPORTDiscus with Full Text
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Description
ISSN:	08884773
DOI:	10.1123/jsm.2018-0218