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Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.

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Bibliographic Details
Title: Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.
Authors: Karg, Adam1 akarg@swin.edu.au, McDonald, Heath1, Leckie, Civilai1
Source: Journal of Sport Management. Jul2019, Vol. 33 Issue 4, p303-316.
Database: SPORTDiscus with Full Text
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Description
ISSN:08884773
DOI:10.1123/jsm.2018-0185