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Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.

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Bibliographic Details
Title: Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.
Authors: Karg, Adam1 akarg@swin.edu.au, McDonald, Heath1, Leckie, Civilai1
Source: Journal of Sport Management. Jul2019, Vol. 33 Issue 4, p303-316.
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PubType: Academic Journal
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        Value: 10.1123/jsm.2018-0185
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      – Text: English
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        PageCount: 14
        StartPage: 303
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      – TitleFull: Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.
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            NameFull: Karg, Adam
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            NameFull: McDonald, Heath
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              Text: Jul2019
              Type: published
              Y: 2019
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