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The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.

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Bibliographic Details
Title: The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.
Authors: Whitburn, Damien1 Damien.whitburn@deakin.edu.au, Karg, Adam2, Turner, Paul1
Source: Journal of Sport Management. Sep2020, Vol. 34 Issue 5, p417-434.
Database: SPORTDiscus with Full Text
Description
ISSN:08884773
DOI:10.1123/jsm.2019-0306