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The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.

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Title: The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.
Authors: Whitburn, Damien1 Damien.whitburn@deakin.edu.au, Karg, Adam2, Turner, Paul1
Source: Journal of Sport Management. Sep2020, Vol. 34 Issue 5, p417-434.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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  Data: The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.
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  Data: <searchLink fieldCode="AR" term="%22Whitburn%2C+Damien%22">Whitburn, Damien</searchLink><relatesTo>1</relatesTo><i> Damien.whitburn@deakin.edu.au</i><br /><searchLink fieldCode="AR" term="%22Karg%2C+Adam%22">Karg, Adam</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Turner%2C+Paul%22">Turner, Paul</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sport+Management%22">Journal of Sport Management</searchLink>. Sep2020, Vol. 34 Issue 5, p417-434.
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      – Type: doi
        Value: 10.1123/jsm.2019-0306
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      – Text: English
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        PageCount: 18
        StartPage: 417
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      – TitleFull: The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors.
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            NameFull: Whitburn, Damien
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            NameFull: Karg, Adam
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            – D: 01
              M: 09
              Text: Sep2020
              Type: published
              Y: 2020
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              Value: 34
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