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Predicting Season Ticket Holder Retention Using Rich Behavioral Data.

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Bibliographic Details
Title: Predicting Season Ticket Holder Retention Using Rich Behavioral Data.
Authors: Karg, Adam1 akarg@swin.edu.au, McDonald, Heath2, Tamaddoni, Ali3, Ewing, Michael3
Source: Journal of Sport Management. Sep2021, Vol. 35 Issue 5, p426-439.
Database: SPORTDiscus with Full Text
Description
ISSN:08884773
DOI:10.1123/jsm.2020-0190