Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development.
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| Title: | Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development. |
|---|---|
| Authors: | Declercq, Lindee1 (AUTHOR) ldeclercq@brocku.ca, Dalal, Keegan1 (AUTHOR), Piché, Megan1 (AUTHOR), Burton, Nicholas1 (AUTHOR), Naraine, Michael1 (AUTHOR) |
| Source: | Case Studies Sport Management (2167-2458). Jan2021, Vol. 10 Issue 1, p50-53. |
| Database: | SPORTDiscus with Full Text |
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