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Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development.

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Bibliographic Details
Title: Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development.
Authors: Declercq, Lindee1 (AUTHOR) ldeclercq@brocku.ca, Dalal, Keegan1 (AUTHOR), Piché, Megan1 (AUTHOR), Burton, Nicholas1 (AUTHOR), Naraine, Michael1 (AUTHOR)
Source: Case Studies Sport Management (2167-2458). Jan2021, Vol. 10 Issue 1, p50-53.
Database: SPORTDiscus with Full Text
Description
ISSN:23725540
DOI:10.1123/cssm.2020-0025