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Remembering Nos Amours: Fan Response to Coopted Team Brand Identity and Franchise Relocation.

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Bibliographic Details
Title: Remembering Nos Amours: Fan Response to Coopted Team Brand Identity and Franchise Relocation.
Authors: Burton, Nicholas1 nburton@brocku.ca, Hyatt, Craig1 chyatt@brocku.ca
Source: Journal of Sport Behavior. Mar2022, Vol. 45 Issue 1, p16-41.
Database: SPORTDiscus with Full Text
Description
ISSN:01627341