"Winning the women's world cup": gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women's World Cup 2023™.

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Bibliographic Details
Title: "Winning the women's world cup": gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women's World Cup 2023™.
Authors: Beissel, Adam1 (AUTHOR), Postlethwaite, Verity2 (AUTHOR), Grainger, Andrew3 (AUTHOR)
Source: Sport in Society. Apr2022, Vol. 25 Issue 4, p768-798.
Database: SPORTDiscus with Full Text
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Description
ISSN:17430437
DOI:10.1080/17430437.2021.1980780