"Winning the women's world cup": gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women's World Cup 2023™.
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| Title: | "Winning the women's world cup": gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women's World Cup 2023™. |
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| Authors: | Beissel, Adam1 (AUTHOR), Postlethwaite, Verity2 (AUTHOR), Grainger, Andrew3 (AUTHOR) |
| Source: | Sport in Society. Apr2022, Vol. 25 Issue 4, p768-798. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 17430437 |
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| DOI: | 10.1080/17430437.2021.1980780 |