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Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification.

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Bibliographic Details
Title: Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification.
Authors: Ho Yeol Yu1 hyu@astate.edu, Ternes, Neal1 nternes@astate.edu, Ambs, Claudio B.1 cbenavides@astate.edu, Sanghoon Kim2
Source: Journal of Applied Sport Management. 2022, Vol. 14 Issue 1, p18-27.
Database: SPORTDiscus with Full Text
Description
ISSN:23270179
DOI:10.7290/jasm141nP9