"My definition of community is community, and their definition is more around fan engagement": balancing business and social logics of professional sport teams' community activities.
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| Title: | "My definition of community is community, and their definition is more around fan engagement": balancing business and social logics of professional sport teams' community activities. |
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| Authors: | Robertson, Jonathan1 (AUTHOR) j.robertson@deakin.edu.au, Karg, Adam2 (AUTHOR), Rowe, Katie1 (AUTHOR), Raw, Katherine3 (AUTHOR) |
| Source: | Sport Management Review. Jun2023, Vol. 26 Issue 3, p405-425. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 14413523 |
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| DOI: | 10.1080/14413523.2022.2087966 |
