Sign Me MABI? Women Athletes' Brand Images in the NIL Era.
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| Title: | Sign Me MABI? Women Athletes' Brand Images in the NIL Era. |
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| Authors: | Hawkins-Jedlicka, Cara1, Scovel, Shannon2, Jedlicka, Scott R.1 |
| Source: | Journal of Issues in Intercollegiate Athletics. Apr2023, p83-107. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 23331577 |
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