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Sign Me MABI? Women Athletes' Brand Images in the NIL Era.

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Title: Sign Me MABI? Women Athletes' Brand Images in the NIL Era.
Authors: Hawkins-Jedlicka, Cara1, Scovel, Shannon2, Jedlicka, Scott R.1
Source: Journal of Issues in Intercollegiate Athletics. Apr2023, p83-107.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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      – Text: English
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        StartPage: 83
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              Text: Apr2023
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