Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.
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| Title: | Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena. |
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| Authors: | Burton, Rick1, Cornilles, Robert Y.2 |
| Source: | Sport Marketing Quarterly. 1998, Vol. 7 Issue 1, p29-37. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 10616934 |
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| DOI: | 10.1177/106169349800700105 |
