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Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.

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Title: Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.
Authors: Burton, Rick1, Cornilles, Robert Y.2
Source: Sport Marketing Quarterly. 1998, Vol. 7 Issue 1, p29-37.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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        Value: 10.1177/106169349800700105
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      – Text: English
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        PageCount: 7
        StartPage: 29
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      – TitleFull: Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.
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            NameFull: Burton, Rick
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              Text: 1998
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              Y: 1998
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