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The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.

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Bibliographic Details
Title: The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.
Authors: Cocco, Adam R.1 (AUTHOR) adam.cocco@louisville.edu, Kunkel, Thilo2 (AUTHOR), Baker, Bradley J.2 (AUTHOR)
Source: Journal of Sport Management. Sep2023, Vol. 37 Issue 5, p359-370.
Database: SPORTDiscus with Full Text
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Description
ISSN:08884773
DOI:10.1123/jsm.2022-0155