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The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.

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Title: The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.
Authors: Cocco, Adam R.1 (AUTHOR) adam.cocco@louisville.edu, Kunkel, Thilo2 (AUTHOR), Baker, Bradley J.2 (AUTHOR)
Source: Journal of Sport Management. Sep2023, Vol. 37 Issue 5, p359-370.
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PubType: Academic Journal
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  Data: The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.
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  Data: <searchLink fieldCode="AR" term="%22Cocco%2C+Adam+R%2E%22">Cocco, Adam R.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> adam.cocco@louisville.edu</i><br /><searchLink fieldCode="AR" term="%22Kunkel%2C+Thilo%22">Kunkel, Thilo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baker%2C+Bradley+J%2E%22">Baker, Bradley J.</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sport+Management%22">Journal of Sport Management</searchLink>. Sep2023, Vol. 37 Issue 5, p359-370.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1123/jsm.2022-0155
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 359
    Titles:
      – TitleFull: The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes' Social Media Posts.
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            NameFull: Cocco, Adam R.
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            NameFull: Kunkel, Thilo
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            NameFull: Baker, Bradley J.
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            – D: 01
              M: 09
              Text: Sep2023
              Type: published
              Y: 2023
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              Value: 37
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              Value: 5
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            – TitleFull: Journal of Sport Management
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