Tracking Generation Y: A Contemporary Sport Consumer Profile.
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| Title: | Tracking Generation Y: A Contemporary Sport Consumer Profile. |
|---|---|
| Authors: | Stevens, Julie1, Lathrop, Anna1, Bradish, Cheri1 |
| Source: | Journal of Sport Management. Jul2005, Vol. 19 Issue 3, p254. |
| Database: | SPORTDiscus with Full Text |
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