From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown.
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| Title: | From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown. |
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| Authors: | Greenhalgh, Greg1 (AUTHOR) greenhalgh@usf.edu, Goebert, Chad2 (AUTHOR) |
| Source: | International Journal of Sport Communication. Mar2024, Vol. 17 Issue 1, p46-60. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 19363915 |
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| DOI: | 10.1123/ijsc.2023-0145 |
