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From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown.

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Title: From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown.
Authors: Greenhalgh, Greg1 (AUTHOR) greenhalgh@usf.edu, Goebert, Chad2 (AUTHOR)
Source: International Journal of Sport Communication. Mar2024, Vol. 17 Issue 1, p46-60.
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  Data: From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Communication%22">International Journal of Sport Communication</searchLink>. Mar2024, Vol. 17 Issue 1, p46-60.
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      – Type: doi
        Value: 10.1123/ijsc.2023-0145
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      – Text: English
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        PageCount: 15
        StartPage: 46
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      – TitleFull: From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown.
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              Text: Mar2024
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              Y: 2024
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