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A Case Study of Marcus Rashford: The People's Champion, a "National Treasure," and an Inspirational Personal Brand.

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Bibliographic Details
Title: A Case Study of Marcus Rashford: The People's Champion, a "National Treasure," and an Inspirational Personal Brand.
Authors: Vincent, John1 (AUTHOR) Vincent@ua.edu, Harris, John2 (AUTHOR), Hill, John S.3 (AUTHOR), Lewis, Melvin3 (AUTHOR)
Source: International Journal of Sport Communication. Sep2024, Vol. 17 Issue 3, p325-337.
Database: SPORTDiscus with Full Text
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Description
ISSN:19363915
DOI:10.1123/ijsc.2024-0026