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Short Yardage: A Case Study of College Football, Fiscal Responsibility, and Institutional Brand Implications.

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Bibliographic Details
Title: Short Yardage: A Case Study of College Football, Fiscal Responsibility, and Institutional Brand Implications.
Authors: Lee, Jason W.1 (AUTHOR), Gregg, Elizabeth A.1 (AUTHOR) liz.gregg@unf.edu, Cornelius, Luke1 (AUTHOR), Miller, John J.1 (AUTHOR)
Source: Case Studies Sport Management (2167-2458). 2024, Vol. 13 Issue 1, p35-40.
Database: SPORTDiscus with Full Text
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Description
ISSN:23725540
DOI:10.1123/cssm.2023-0033