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Do sponsoring brand familiarity and credibility matter in professional sport league website sponsorship?

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Bibliographic Details
Title: Do sponsoring brand familiarity and credibility matter in professional sport league website sponsorship?
Authors: KIM, DOYEOP1 dkim2@saumag.edu, SHIN, STEPHEN HANKIL2
Source: Journal of Physical Education & Sport. Mar2025, Vol. 25 Issue 3, p520-526.
Database: SPORTDiscus with Full Text
Description
ISSN:22478051
DOI:10.7752/jpes.2025.03057