From Locker Room to Limelight: Exploring College Athlete Heightened Visibility, Branding Challenges, and Safety in the Age of Name, Image, and Likeness.
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| Title: | From Locker Room to Limelight: Exploring College Athlete Heightened Visibility, Branding Challenges, and Safety in the Age of Name, Image, and Likeness. |
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| Authors: | Brown, Katie M.1 (AUTHOR) katie.brown@ttu.edu, Esho, Adebowale1 (AUTHOR), Sanderson, Jimmy1 (AUTHOR) |
| Source: | International Journal of Sport Communication. Jun2025, Vol. 18 Issue 2, p129-135. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 19363915 |
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| DOI: | 10.1123/ijsc.2024-0237 |
