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Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

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Bibliographic Details
Title: Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.
Authors: Pedersen, Zack P.1 (AUTHOR) zapeders@ttu.edu, Blaszka, Matthew2 (AUTHOR), Walsh, Patrick3 (AUTHOR)
Source: International Journal of Sport Communication. Jun2025, Vol. 18 Issue 2, p136-143.
Database: SPORTDiscus with Full Text
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Description
ISSN:19363915
DOI:10.1123/ijsc.2024-0139