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Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.

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Bibliographic Details
Title:	Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.
Authors:	Chiu, Weisheng¹ (AUTHOR), Kim, Han Soo² (AUTHOR), Oh, Young Suk³ (AUTHOR)
Source:	Sport Marketing Quarterly. Jun2025, Vol. 34 Issue 2, p110-124.
Database:	SPORTDiscus with Full Text
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Description
ISSN:	10616934
DOI:	10.32731/SMQ.342.062025.02