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Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.

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Title: Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.
Authors: Chiu, Weisheng1 (AUTHOR), Kim, Han Soo2 (AUTHOR), Oh, Young Suk3 (AUTHOR)
Source: Sport Marketing Quarterly. Jun2025, Vol. 34 Issue 2, p110-124.
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PubType: Academic Journal
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  Data: Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.
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  Data: <searchLink fieldCode="AR" term="%22Chiu%2C+Weisheng%22">Chiu, Weisheng</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kim%2C+Han+Soo%22">Kim, Han Soo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Oh%2C+Young+Suk%22">Oh, Young Suk</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Jun2025, Vol. 34 Issue 2, p110-124.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.32731/SMQ.342.062025.02
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      – Text: English
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        PageCount: 15
        StartPage: 110
    Titles:
      – TitleFull: Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches.
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            NameFull: Chiu, Weisheng
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          Name:
            NameFull: Kim, Han Soo
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            NameFull: Oh, Young Suk
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            – D: 01
              M: 06
              Text: Jun2025
              Type: published
              Y: 2025
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              Value: 34
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            – TitleFull: Sport Marketing Quarterly
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