Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions.
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| Title: | Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions. |
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| Authors: | AYDIN, Gökçer1, AYDIN, Gökhan2 gokhan.aydin@atauni.edu.tr |
| Source: | Research in Sport Education & Sciences. Dec2025, Vol. 27 Issue 4, p276-288. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 28223527 |
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| DOI: | 10.62425/rses.1695130 |
