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Growing yourself as a first-generation American football fan in China: a consumer socialization perspective.

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Bibliographic Details
Title: Growing yourself as a first-generation American football fan in China: a consumer socialization perspective.
Authors: Xu, Qingru1 (AUTHOR) qxu228@uky.edu, Guo, Sitong1 (AUTHOR), Chen, Huai-yu2 (AUTHOR), Su, Yiran3 (AUTHOR)
Source: Sport Management Review. Feb2026, Vol. 29 Issue 1, p103-132.
Database: SPORTDiscus with Full Text
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Description
ISSN:14413523
DOI:10.1080/14413523.2025.2542633