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Innovations in global sports brand management: the case of FC Barcelona's Barça Museum.

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Bibliographic Details
Title: Innovations in global sports brand management: the case of FC Barcelona's Barça Museum.
Authors: Webb, Andrew1 (AUTHOR) Andrew.webb@carleton.ca, Cloutier, Amélie2 (AUTHOR), Brouard, François3 (AUTHOR)
Source: Managing Sport & Leisure. Jan2026, Vol. 31 Issue 1, p1-21.
Database: SPORTDiscus with Full Text
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Description
ISSN:23750472
DOI:10.1080/23750472.2023.2200491