Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing.
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| Title: | Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing. |
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| Authors: | Min, Sophia D.1 (AUTHOR), Wang, TzuShuo R.2 (AUTHOR) ryan.wang@umb.edu, Scola, Zachary2 (AUTHOR), Byon, Kevin K.3 (AUTHOR) |
| Source: | Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p67-80. |
| Database: | SPORTDiscus with Full Text |
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